An article last week from RCR Wireless News reviewed a promotion from “IceBreakers” candy, where, after checking online to see if you’re a winner, calls your mobile phone and connects you to an IVR that lets you record a Karaoke that can be used as a ringtone. Here’s a snippet from from the article that explains how the IVR portion of the process works:

Once you select a song that you want to record and you’re ready to sing, the service dials up your handset and an IVR takes over (you still need your computer screen to have the lyrics at hand). You go through a brief timing exercise to account for latency, which consists of counting to eight along with the IVR, and get a few tips before you start (such as, make sure you have good reception). Then it’s three beeps, the music starts, and it’s time to use that handset as a microphone, and “give it all you’ve got!” as the perky IVR voice encourages you to do.

This proves that IVR can be fun. It’s also another interesting application of click-to-call.