The IVR Poll Nailed It

Following up on my IVR polling post from August, I wanted to mention that Rasmussen polls, who use IVR to collect their data, tied with Pew Research as the most accurate pollster for the 2008 general election. And though the ‘Bradley effect’ was certainly a concern with pollsters, it wasn’t a concern for Scott Rasmussen who was quoted in a USA Today article, “If people aren’t going to vote for an African American, they’ll tell us.”

Yes, because ‘us’ is a machine.

http://blogs.angel.com/blog/wp-trackback.php?p=216

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